EAB

Digital Marketing Specialist, Sr.

August 2017 - Present

As the Senior Digital Marketing Specialist, I am responsible for the transition of creative work for display advertising. I'm also responsible for display strategies for perspective students preparing for and transitioning to a college or university.


West Virginia University

Program Director

July 2016 - August 2017

 Worked with recruiters from 14 schools and colleges to promote content to help with recruiting

  • Created communication plans for more than 200+ programs
  • Planned and supported Graduate Fairs and outreach
  • Planned, developed, managed and executed strategies on social platforms and parent websites
  • Collaborated with the web team for website development and results tracking
  • Coordinated and managed content audits, message architecture and other key content tools
  • Created content strategy and customer journey maps
  • Created tracking and metrics for in-bound marketing and content efforts
  • Managed and updated website

BlaineTurner Advertising Inc.

Content Strategist

Dec 2015 - 2016

•Planned, developed, managed and executed strategies on social platforms and parent websites.
•Created and managed editorial calendars
•Created persona’s, publishing missions, content pillars, content distribution strategies, consumer
journey’s, tracking and digital processes
•Created, managed and monitored Facebook ad campaigns, including remarketing
•Collaborated with the web team for website development and results tracking
•Created and developed digital management process and workflow
•Developed taxonomies and distribution workflows for content projects
•Coordinated and managed content audits, message architecture and other key content tools
Brands:

  • Morgantown Convention and Visitors Bureau
  • United Hospital Center
  • Western Maryland Hospital System
     

Brunner Advertising

Content Strategist

2014- 2016

Planned, developed and created content strategies for all major social clients.
•Lead content strategy brainstorms
•Created publishing missions, content pillars, persona’s and quarterly editorial calendars
•Worked with social strategy team to integrate paid social campaigns with content approaches
•Worked with traditional marketing team to integrate marketing objectives and traditional campaign content
•Created channel roles and responsibilities for social content
•Managed four content teams and community managers

Brands:

  • Westinghouse Home & Power
  • Field & Stream
  • Huffy Bikes
  • LaRosa’s Pizzeria
  • Yellawood
     

West Virginia University

Media Content Strategist

2010 - 2014

•Coordinated with news division to develop stories targeted to specific audiences
•Managed multimedia projects and major projects
•Managed content audits and templates for WVUToday
•Provided leadership for content marketing
•Consulted with colleges and schools to maximize existing content and created trackable proposals for future projects
•Wrote copy and developed advertising campaigns
•Provided content audits for VP and AVP of University Relations
•Lead weekly content insights meetings to educate news team on content marketing and content strategy approaches
•Lead the development of integrated marketing and content campaigns to drive awareness for prospective students
 


Education

Brandcenter (VCU), M.S. Copywriting, 2005-07
Virginia Commonwealth University, B.S Creative Advertising with a minor creative writing, 2002-05
Baltimore City Community College, A.A General Studies 2000-02
Chipola Junior College, 1999-2000
Savannah State University, 1998-1999